Brand Strong Mastermind 2020–2021
You are running an amazing business and you have adoring fans. At the same time, you are committed to continuing to take your business to the next level and figure out what’s next for you.
– You may be struggling to stay out the day-to-day work that needs to get done.
– You may not be holding yourself accountable to strategically moving swiftly toward your goals or next big idea.
But, you are serious about becoming the next version of yourself. You know you need to create your next level of energy and love in this business. You want to build on your foundation with strategy and consistent follow-through to produce sustainable results and significant business evolution. And you want guidance in order to focus and work ON your dreams so you can level up with joy and commitment.
What’s awesome is that you are using the proven business growth system–the Brand Strong Model. At the same time, you get that 1) building and maintaining this system takes more than just intellectually understanding the concepts, and that 2) new business success and goals cannot be reached simply because you have created a Brand Strong Model.
It takes applying what you’ve learned, and gaining deeper and deeper understanding in order to truly leverage this powerful tool and holistic approach to personal and professional growth.
And you are not alone. Though sometimes you feel like it as you work so hard every day, respond to immediate needs, deal with fires, and sometimes feel afraid to let any of it go because you don’t know who will take charge in the way you want.
That’s where the Brand Strong Mastermind comes in.
The way you respond in a group experience, and to the natural, no-pressure accountability that occurs within a group, can create the motivation and determination to get far beyond where you might get on your own, no matter what changes you are seeking. Working within a community of like-minded, dedicated entrepreneurs includes a healthy dose of motivation to do the big-picture work and to complete your goals, and it helps transform typically unnoticed wins into major celebrations and even more confidence.
Starting April 2020, for 12 months, I will be working with a select group of Brand Strong graduate businesses to offer the coaching, community, and accountability needed to take each business and owner’s leadership to the next level.
Throughout the year, within the group environment, you will:
- Set and share your big, results-oriented goals.
- Be guided to work with the Brand Strong methodologies: productively and being mindful of staying out of your own way and creating the productive emotions that will propel you forward.
- Report on your progress, including your awesome wins and failures, and have a place to bring all of your questions.
- Get business and leadership coaching from Nina, and learn just as much from watching others get coached.
- Receive input about some of your biggest business issues from the whole group of successful creative business owners, and
- Have small, steady doses of relevant training, delivered right when you need it, based on what’s coming up in real-time for the group.
This Brand Strong Mentor Mastermind is designed to support major individual and business growth using the benefits of the entire Brand Strong approach, laser coaching, and group experience combined.
Because every person’s participation in the program will affect the rest, program requirements have been designed to make sure that each business owner understands their role in their own success, is truly committed to their own growth, and is supportive of the success of every other member of the group.
Through a commitment to both 1) showing up engaged and motivated for Mastermind meetings and 2) taking massive action between group meetings, each business owner will set its own relevant goals, identify quarterly themes, break themes into two-week achievable steps, and create win after win, all year long.
Each person and business will also gain skills, strategy, and inspiration through monthly individual coaching and in between support.
Throughout the year, we will also stay connected in a private online community. This will be a place to ask questions, share resources, celebrate wins, and give and get support between meetings and throughout the program.
Qualifications
- Have successfully worked through the Brand Strong coursework. (There is no requirement for how you’re currently using it as long as you are committed to applying it fully.)
- Believe in the Brand Strong approach and want to use the principles with ever-evolving skill and mastery.
- Have shown a commitment to 1) understand what is holding you back professionally and in your business, and 2) work to evolve those parts of yourself and your business.
- Have a successful business and an adoring audience (Minimum $500K annual business revenue. No maximum revenue limit.)
- Have saved a copy and completed this short application, returned it to Nina, and scheduled and completed a call with Nina to discuss your intentions for this Mastermind program.
Required participant agreements
To respect and honor all participants (yourself included!), commitment to the following is required:
- Attendance at all monthly sessions. All Mastermind dates can be found here.
- If a session must be missed, you’ll listen to the session recording and stay caught up on group agreements.
- We understand that last-minute life emergencies come up. To honor you and the group, if more than one session must be missed, you may be withdrawn from the Brand Strong Mastermind.
- Attendance at the Brand Strong Retreat, January 11–16, 2021. (Note: The retreat is open to all Brand Strong program graduates.) Food and Lodging included. Air and ground transportation not included.
- Commitment to your own professional growth by putting in the time and focus needed to work on yourself and ON your business not just IN your business in order to create massive growth and wins.
- Commitment to not judging yourself, and to support your own and each other’s ambitious growth. And if you’re struggling to not judge yourself, you are willing to be coached about it in the group environment (Self-judgement is common. Your willingness and openness to being coached, and to learning, is what’s important in this program.)
- Respect for, and no judgement of others in the group.
- Openness to and value of: direct, individual and business coaching in the group setting.
Schedule
INDIVIDUAL COACHING
Each month, you will have a scheduled 1–hour individual business coaching session with Nina + up to one additional hour of ad hoc coaching, which you can use in one or two calls, depending on need and availability. All Mastermind dates can be found here. You can request your ad hoc sessions anytime during the month, and Nina will let you know the next available time in her schedule. Unused coaching time may not be rolled over into future months.
Note:
The flexible, second hour of individual monthly coaching can be used for any business matter, e.g. for Nina to conduct an interview, coach key staff, or for other creative applications.
Due to the Brand Strong Retreat, there will be only one hour of individual coaching per business in January 2021.
MASTERMIND MEETINGS
Each month, we will meet virtually as a group on Zoom for two hours. And each quarter, we will meet for an all-day, live group session in San Francisco, CA. Individual meetings will be finalized by mid-March 2020.
| *Kickoff Session.* Monday, April 27, 2020 | 10:00am to 5:30pm |
| *Q3 Planning Session.* Monday, June 29, 2020 | 10:00am to 5:30pm |
| *Q4 Planning Session.* Monday, September 21, 2020 | 10:00am to 5:30pm |
| *Brand Strong Retreat.* January 11 to 16, 2021 | Check in and Welcome Dinner on January 11 through Morning Completion on Sunday morning, January 16, 2021. Exact times TBD. |
| *Q2 Planning Session.* Monday, March 22, 2021 | 10:00am to 5:30pm |
| *End of Year Celebration.* Thursday, February 23, 2021 | 6:00 PM to 9:00 PM |
Cost, Program Details, and Payment
Cost:
$1350 per month for 12 months for single-owner businesses (one participant)
$1850 per month for 12 months for partner-owned businesses (two participants)
Included in fees:
1. Monthly Coaching
- Scheduled 1:1 coaching–1 hour (only 1 hour of individual coaching in the Retreat month of January 2021)
- Ad hoc 1:1 coaching to be initiated when you have a topic to discuss–up to 1 hour in up to two calls
- Recorded group coaching calls on Zoom (except in the months with in-person planning days: April, June, Sept, Jan, and March)
2. Kick-off and Quarterly Planning Sessions
- In person group planning and coaching days in San Francisco in April 2020, June 2020, September 2020, and March 2021.
Note: Though not hosted by You Design You, there will be optional Overnight and/or Workday locations announced for participants who would like to work together the day after each quarterly planning session, to finish quarterly planning, if desired.
3. Virtual, private online community
4. A seat at the Brand Strong Retreat
- A seat at the annual Brand Strong Retreat, which will be in Mexico, January 11-16, 2021. Program, Materials, Lodging, and Meals included. Ground Transportation included within select group times. (Airfare not included.)
NEW in 2020-2021!
5. A free seat in my NEW membership program – Work Strong, launching in April 2020. This program is for business owners and employees who are not enrolled in a You Design You Mastermind, and is an included bonus for all current Mastermind participants. The membership is launching with the following:
- Two monthly 1-hour group coaching calls, one focused on Self-coaching and the other on OMing. This will be a place to learn, get feedback, and get coaching on the topics. The coaching schedule will be published before the start of each month, and all calls will be recorded to watch anytime (video calls hosted on Zoom).
- A free seat at all one-day YDY Workshops such as Productivity Bootcamp and Powerful Planning (OM).
- Discounted rates for your employees for the Work Strong membership program and for one-day YDY Workshops. One-day YDY Workshops are included for all Work Strong members. Schedule a call with Nina to learn more about this new program for your employees before the official launch.
- (For Managing Culture graduates:) One monthly 1-hour group coaching call focused on Supervision.
As Work Strong grows, you’ll have access to all that it includes while you are a member of the Brand Strong Mastermind.
Registration and Payment:
Once registered, monthly payments will be automatic.
Getting excited?
Start by checking dates of all group sessions to be sure they work for you, and email Nina to apply.